Live The Brand

FG4 is a contemporary fashion brand created by the fashion innovator and design guru George Davies. Specialising in clothing for women and kids between the ages of 0 -16 years, FG4 uses the knowledge gained by George and the team over the past two decades to create products customers love and trust. FG4 prides itself on producing current and exciting collections that create an enjoyable shopping experience for the customer.
Take a look at the rest of the website to learn more about the brand. You can also shop online at


"FG4 is a contemporary British designer fashion brand specialising in creating unique styles for our customer at prices they love."