Unique. Fun. Trendy.
FG4 KIDS
We never use the word “children” when designing, as it is too general – we design our ranges for...
FG4 BABY/TODDLER BOY
A collection of individual pieces ranged together to make adorable outfits for any fun-loving baby/toddler. The detail in every garment, along with colour and print,
make the FG4 boy stand out from the crowd.
FG4 BABY/TODDLER GIRL
A collection of beautifully designed garments from layette to party dresses to make every girl look cute. Our in-house designed prints and embellishments on beautiful shapes in soft fabrics make the collection a hit with our customer.
FG4 BOY
A cool collection for boys who are confident with their style. Fashion forward graphic prints, branding and styling detail allows customers to see the difference in the detail and love the brand.
FG4 GIRL
A fashionable collection for girls who love to be feminine and have fun at the same time. Prints, fabric and detail have become our signature. Sharing trend information with our women’s team and adapting it to be suitable for girls, gives our girls ranges the edge over competition on wearable fashion.
OUR BRANDING
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Product and branding is carried through to the garments with trims, care labels & rivets, buttons & studs, all carrying the FG4 logo
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The brand identity is clearly defined in-store through our packaging which is displayed by gender and age, 0-3 and 3-14 years
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Swing tickets, back neck labels and hangers are all colour coordinated and individual to each gender and age
GEORGE DAVIES
“The difference is in the detail. Beautiful packaging defines the areas in store and accentuates product quality.’’
SIZE GUIDE
GEORGE DAVIES